A Quiet Performance Killer

Learn how unconscious bias can negatively affect your work relationships, performance and key organizational processes, and the specific steps you can take to unbias your organization with Dr. Tyrone A. Holmes.

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Dr. Tyrone A. Holmes, Ed.D, is a professional speaker, coach and author who has spent more than two decades teaching thousands of people to build powerful relationships in diverse settings. He received his bachelor’s degree in Rehabilitation Education and master’s degree in Counselor Education from Penn State University. Dr. Holmes received a second master’s degree in Business Management from the State University of New York before earning a perfect 4.0 GPA in his Counselor Education doctoral program at Penn State. As the owner of T.A.H. Performance Consultants, he has facilitated more than 1,500 paid keynotes, training seminars, webinars and classes that have taught participants to connect with others despite their differences, to effectively articulate their messages and to connect with diverse audiences and groups. His most recent book is Making Diversity a Competitive Advantage: 70 Tips to Improve Communication, which is a tool we can use to build powerful connections in diverse organizations. Dr. Holmes is a Past President of the Arizona Chapter of the National Speakers Association, and he loves to facilitate fun, interactive sessions that provide useful tools and techniques for participants!


This live course consists of three, 60-minute live virtual training modules titled, An Introduction to Unconscious Bias, Reducing the Negative Impact of Unconscious Bias, and Unbiasing Your Organization.

Module One, January 22, 2020 at 11:00 a.m. Mountain Time. This session defines unconscious bias and describes 5 types of bias that affect the way the human brain processes information, makes decisions, and solves problems: affinity bias, beauty bias, confirmation bias, conformity bias and halo/horns effect bias. These are the biases that tend to have the biggest effect on a company’s bottom line and corporate culture.

Module Two, January 29, 2020 at 11:00 a.m. Mountain Time. This session describes specific steps we can take to reduce the impact of unconscious bias, including the introduction of a 4-step organizational unbiasing process.

Module Three, February 5, 2020 at 11:00 a.m. Mountain Time. This session provides a detailed demonstration of the unbiasing process by examining its application with at least two specific organizational processes such as an employee referral process, onboarding process, team problem-solving process or customer service process.

Mastermind 1 is hosted on Wednesday, March 11, 2020 at 11:00 a.m. Mountain Time.
Mastermind 2 is hosted on Wednesday, April 8, 2020 at 11:00 a.m. Mountain Time.


This course is ideal for leaders who are responsible for recruitment, hiring, development and evaluation, as well as problem-solving and decision-making. This includes human resources professionals, managers and executives in a variety of industries.


Because of this virtual training series, you will be able to do the following:

1. Identify and describe 5 types of unconscious bias that tend to have the biggest negative effect on an organization’s bottom line and corporate culture: affinity bias, beauty bias, confirmation bias, conformity bias and halo/horns effect bias.

2. Identify the specific ways unconscious bias can negatively affect work relationships and key organizational processes such as recruiting, interviewing, hiring, orienting, training, coaching, mentoring, evaluating and customer service.

3. Apply specific steps you can take to reduce your unconscious bias and diminish the negative impact it has on your life and performance. This includes the application of a 4-step unbiasing process you can use to reduce the impact of unconscious bias in specific organizational processes such as recruiting, interviewing, employee onboarding, employee evaluation, team problem-solving and decision-making, and customer service.


Each course participant will receive the following:

1. Three, live 60-minute virtual training sessions for each module in the program.

2. Access to the video recording of each live virtual training session.

3. Printable handouts for each module.

4. Dr. Holmes' Unbiasing Your Organization Action Planning Worksheet that can be used to facilitate the transfer of training to the workplace.

5. Participation in a free, introductory Q & A webinar prior to course launch.

6. For an additional fee, access to Mastermind Session #1 (60-minutes), which will focus on the successful implementation of your Unbiasing Your Organization Action Plan (takes place about 30-days after completion of virtual course).

7. For an additional Fee, access to Mastermind Session #2 (60-minutes), which will focus on rolling out an Unbiasing process in your organization and metrics you can use for evaluating success (takes place about 30-days after Mastermind Session #1).


Access to this course and online community for 12 months is a one-time fee of $299US. This 12-month subscription gives you unlimited access to the live and recorded sessions.

The course also offers follow-up Mastermind Sessions. Subscribe to the course and one Mastermind for $499*. Subscribe to the course and two Masterminds for $599*.

* When you sign up prior to the start of the virtual classes.

If you purchase Package 1 and later decide you want to participate in one or both Mastermind sessions, the fee is $200 per Mastermind session.

Once enrolled, access this course at the LOGIN link above. Look for an email from the coach with dial up information for the live webinars and Mastermind meetings. Post your questions and comments for the expert, and your fellow learners. Content shared in this community is available to enrolled participants only.


What to say to get your company to pay for this course!


A recent national study facilitated by the Center for Talent Innovation*, measured the impact of bias on thousands of employees at large companies. They found that employees who perceive bias (compared to those that do not) are nearly 3 times more likely (20% vs 7%) to say they’re disengaged at work. They are more than 4 times as likely (33% vs 8%) to report they feel regularly alienated at work. They are more than twice as likely (75% vs 35%) to say, “I am not proud to work for my company.” The cost of alienated and disengaged employees is immense. According to Gallup, employee disengagement costs the U.S. $450 to $550 billion in lost productivity each year.

Nearly half (48%) of employees who experience bias have spent some time at work searching for another job in the prior six months. In addition, the percentage of employees who plan to leave their current employer within one year more than triples (31% to 10%), when they experience bias. Total turnover costs typically range from 90% to 200% of an individual salary so that represents a significant (and unnecessary) cost.

Bias can also have a detrimental impact on innovation. Employees who experience bias are 2.5 times more likely (34% vs 13%) to withhold ideas and potential market solutions from their teammates and employers. They are also more likely (69% vs 46%) to expend energy repressing their persona at work (i.e., hiding aspects of their identity). This siphons energy away from the performance of their jobs and denies team members insight into potentially useful ideas. Ideas that can bring creative solutions to problems.


The primary purpose of Unconscious Bias: A Quiet Performance Killer is to demonstrate a step-by-step process you can use to reduce the negative impact of unconscious bias in your organization. We do this by examining 5 types of unconscious bias: affinity bias, beauty bias, confirmation bias, conformity bias and halo/horns effect bias. Specifically, we take a look at the way each type of bias can negatively affect work relationships and performance. We talk about the negative impact they can have on recruitment, interviewing, selection, mentoring, coaching, problem-solving, decision-making, retention, job satisfaction and team effectiveness.

Next, we examine a 4-step process you can use to reduce the negative impact of these biases. In other words, to unbias your organization. This includes identifying a specific organizational process (e.g., recruitment, interviewing, onboarding or customer service), identifying the types of bias that can negatively affect this process, clarifying how the bias damages the process and most significantly, identifying specific steps you can take to reduce the negative impact of bias on this process. We also discuss how to transfer this process to your organization so you can apply it to increase employee engagement, increase employee satisfaction, decrease turnover, increase innovation, increase productivity and boost your organizational image!

*Hewlett, S, Rashid, R & Sherbin, L (2017). Disrupt bias, drive value: A new path toward diverse, engaged, and fulfilled talent. Center for Talent Innovation: Los Angeles, CA


It’s clear that unconscious bias decreases employee engagement, decreases employee satisfaction, increases turnover, decreases innovation, decreases productivity and can have a significantly negative impact on an organization’s image (employees who experience bias are 5 times more likely to speak and post negatively about their organization on social media). By reducing the impact of unconscious bias, you can significantly increase employee engagement (which is a huge problem in today’s workplace, even without considering the impact of bias), improve individual and team productivity, increase innovation, increase job satisfaction, improve morale and reduce costs. All of which will make your boss very happy!


Napoleon Hill was the first to call them masterminds—these are groups of like-minded people who come together to support each other in advancing their businesses. Some of the best ideas come from outside your industry and through new insights gleaned from someone beyond the scope of your normal resources. There is extraordinary benefit in connecting with peers from other sectors of the business world; the masterminds with this course will be good for your company, also.

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Participant and One Mastermind  $499.00
Participant and Two Masterminds  $599.00
Participant  $399.00

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Since materials are deliverd digitally and participation is live, sadly I cannot provice refunds.


A very unique ability is to captivate an audience and make them process your spoken words long after you have left the room. This, I am sure, occurs on many occasions when Dr. Tyrone A. Holmes speaks. It certainly happened when he spoke at the Association for Multicultural Counseling and Development’s Samuel H. Johnson Luncheon. He understood our mission and delivered a powerful and memorable keynote address that provided our guests with the “professional opportunity of a lifetime”.

S. Kent Butler, Ph.D.

Associate Professor
University of Missouri at St. Louis

Dr. Holmes, on behalf of the entire membership of the Michigan chapter of Meeting Professionals International, I want to thank you for speaking to our group today. Unconscious Bias needs to be more widely recognized and actively fought, not only in our industry, but in our own communities. Thank you for sharing your knowledge and giving us tools in the fight.

Maryellen Jansen

Vice President of Education
MPI Michigan

We engaged Dr. Holmes in re-energizing our Corporate Diversity Council and developing a recruitment and retention strategy for our organization. The sessions he facilitated were informative, practical, and engaging. As a result of his assistance, our organization is on track with a diversity initiative that is integrated with our overall business objectives. I highly recommend Dr. Holmes to any organization that is beginning or re-focusing their diversity efforts.

Machelle Williams

General Manager of Diversity
Volkswagen of America


Want to learn more about this course "Unconscious Bias: A Quiet Performance Killer" with Dr. Tyrone Holmes? Have questions? Would you like private access for your company, organization or association? Book a one-on-one or group coaching session, or hire the coach to virtually present at your meeting or conference? Reach out and we will connect with you shortly.