10 Questions with Michael Solomon
Michael “wrote the book” on understanding consumers. Literally. Hundreds of thousands of business students have learned about Marketing from his books including Consumer Behavior: Buying, Having, and Being -- the most widely used book on the subject in the world. Michael’s mantra: We don’t buy products because of what ...Read More..
Building Powerful Personal Brands
A conversation with marketing expert and author Ben Baker of YourBrandMarketing. We discuss top tips on creating powerful personal brands, and what motivates him on a daily basis.Read More..