You probably spent weeks, or even months developing your online learning course. You’ve added your course to a learning platform, such as Ingomu, and you are ready to start connecting with learners. So, where do you start? How do you reach your prospects and have them sign up for your course? With thousands of courses available online, how do you stand out and become a successful online coach? In this post we are sharing 30 plus surefire tips to market your online learning course and increase sales.
Before you start developing your online learning course it’s important to understand a few key pieces to insure your course has a solid foundation.
WHO IS YOUR STUDENT?
Do you understand who your ideal student is for your online learning course? Have you developed a persona of your customer interested and buying your course? Crafting a persona or personas takes a bit of time. The more you drill down, the better you will be able to craft the avatar of your ideal learner. By developing your ideal student’s persona, you will be able to identify how to communicate with them, where to reach them and how to deliver your course materials.
Have you spoken with your existing clients to see why they are your customer? What motivated them to buy from you? When surveying your customers, do you see a trend emerge? That could lead you to your ideal customer persona.
Are your current customers your actual ideal persona? Are these the people you really want to sell to, or have you imagined a different audience? To develop the persona, you will have to understand the problems your customers are trying to solve, and who you want to sell to.
Write down your ideal client’s persona. What is their lifestyle? Their personal, and business or work background? What are the challenges or pain points they try to overcome? Where do they go for information?
WHAT IS THE VALUE
PROPOSITION OF YOUR COURSE?
What will someone get out of taking your course? What will be the takeaways for the student participating in your course? How is your course different from other courses available online? Content, price, materials, your background?
Develop a clear description for your prospects, outlining the exact takeaways. What could they except as the return on their investment of money and time.
Define the top 3 takeaways or benefits of participating in your course. Be as specific as possible.
WHAT IS THE NAME OF YOUR
Yes, the name of your online learning course is super important. The closer you can get the name to what your prospects may be looking for online, the better. What keywords are your prospects using to find your course. You can use tools such as Google Keyword Planner or SEMRUSH to discover the keywords that make sense for you online course, then implement these words in to the title and description of your online learning course.
DO YOU HAVE A MARKETING STRATEGY?
As a coach you are brilliant at developing your content, and unless you are a marketing expert, some things do get lost in the fray. You focus so much time on developing your courses that you may forget the need to have a marketing plan in place.
Good thing is that you are not the first coach to not have the perfect plan in place, and this article is going to help you with this. We are covering about 30 different opportunities in this post and in all reality, you can’t do all of them. Our goal is to share as many opportunities as possible and for you to pick out one or two handfuls you can focus on, and do it right!
There are a variety of ways to get the word out about your online learning course. Some are easy, others may require a bit more work. You’ve probably heard of the Marketing Rule of 7. In the traditional marketing sense, it was assumed that people had to see something 7 times before they took the action to buy or sign up for something.
In this day and age of social media that 7 times may no longer be the right number of touches. Consider the amount of clutter you get into your email, newsfeeds, social media. How do you stand out from the crowd? How do you stand out in the digital age? So, let’s take a peek at the tools and resources available to you to successfully promote your online learning course.
YOUR EXISTING RESOURCES
1. Some of what we share here may sound pretty simple, it appears however that many coaches have not yet fully embraced some of these low hanging opportunities.
2. Add your online learning course to your own website, with a link back to the course’s enrollment page.
3. Add a link to your course in your email signature. Not everyone who receives your emails may be the perfect prospect, but they may know someone who may be the ideal student for your course.
4. Write an article about your course on your blog with a link back to your course’s enrollment page.
5. Add your course to your newsletter. Promote it to your subscribers! After all, aren’t they fans of you already?
6. Share micro-tips from your course via your social media channels with a link back to your online course.
7. If you have multiple courses, create a course landing page listing all the courses with an easy way for prospect students to navigate to the courses and enroll. See an example of Ingomu Coach Kelly Leonard here.
8. Start a podcast show, or get interviewed on podcasts. Share valuable tips and establish your expertise. End the podcast with a call-to-action to visit your course page and learn more.
10. Offer a mini webinar or host a live webinar. Your course most likely has enough content to develop a condensed, but worthwhile webinar. Give away a few key tips for free and build your sales funnel for the course. This also helps you establish yourself and build trust with your prospect students. Make live webinars available free as a replay for prospect learners who could not make the live webinar. You can also publish a podcast of your webinar on your website and aforementioned sites.
11. Establish your expertise by answering topical questions and participate in forums. Sites such as Quora are great to build up your reputation as a subject matter expert.
12. Using tools such a Mailchimp, offer a free email course with top tips. For example: “5 days to less stress.” This will help you build a list, and you can direct subscribers to your paid course page at the end of the email course.
13. Discover publications in your industry and offer to write a blog post.
14. Become a resource for reporters. Use HARO (Help a Reporter Out). This site invites reporters to post requests for experts to comment or provide background for news and articles. Sign up as a source – its free- and you’ll receive three email per day with requests for quotes. You will most likely discover a few requests you can respond to on a weekly basis. Key to success is responding as quick as possible.
15. Your course content may already be based on a book or keynote. If you haven’t yet published a book, consider writing one you can self-publish digitally using Amazon Kindle. A book can add revenue, but also buys you credibility and exposure.
THE PR ANGLE
16. Ask for testimonials of your current clients and students, and publish these on your course landing page.
17. Discover speaking opportunities in your city, or work with and agency or site like 500Speakers to find speaking opportunities, then submit proposals to speak. Use local Meetup groups or create your own interest group.
19. Share your course page on your last slide when speaking. You have a captive audience interested in continued engagement. Offer them a discounted price for access to your course if they buy within 48 hours of your speaking engagement.
THE SOCIAL ANGLE
We’d assume that most of you are already on social media, using Facebook, Twitter, Instagram and LinkedIn.
20. Key here is to share your course on social media, perhaps by releasing tips from your course as a “Tip of the Day” with a link back to your email course, webinar or course directly.
21. Use the correct outlet for the audience you are trying to reach – remember our persona discussion from earlier? It appears that personal improvement courses are better shared on Facebook, while professional courses fair better on LinkedIn.
22. Create a Facebook Page or Group for your course. Consider running Facebook Ads for your course from your Facebook Page. Google AdWords can be used to create online ads based on specific keywords and target audience. We suggest you do your homework and understand the ad platforms to insure your comprehension of the investment required to run ads.
23. Discover other Facebook Groups, LinkedIn Pages or sites that serve a similar audience or topic and join them. Add value by participating in conversations, but adhere by the group rules. Some groups allow for self-promotion, others don’t. The idea here is to add value and establish yourself as a trusted source and build your social capital.
24. Pinterest is an excellent platform to share infographics. If these make sense for your course, create a few and share them on LinkedIn.
25. If you have recorded webinars or video podcasts, share these on YouTube. YouTube is now the second biggest search engine after Google.
THE SALE ANGLE
26. Who can resist a sale? Consider offering early enrollment! If your course isn’t quite ready, but you want your course page up and running, consider offering an early enrollment option at a discounted price, then charge your regular rate when the course goes live.
27. Offer seasonal or holiday discounts. Black Friday, Cyber Monday are holidays where you could consider offering a discounted enrollment price for your online course. Tying your discount to a holiday makes more sense than randomly offered discounts.
28. How about offering a payment plan? Some courses may be priced where it may be difficult for someone to pay for it in one time. Offer an opportunity to have the course paid for in a number of installments, making it easier for the prospect student to enroll.
29. Offer a satisfaction guarantee. This will convey confidence simply because you know that you are offering a course that is excellent and no one will ever want a refund. Offer a 7-day, 14-day, 30-day money back guarantee, and when someone isn’t happy with the course, a full refund could be requested within the outlined number of days in your cancellation or refund policy.
ENGAGE YOUR NETWORK
As mentioned earlier, request testimonials from clients and students and share them on your course’s landing page.
30. Provide access to your course to a handful of influencers and thought leaders in return for a testimonial about your course.
31. Offer affiliate opportunities to your network where referrers receive a percentage of your sales in return for promoting your online learning course. With Ingomu we can easily set-up an affiliate program for you to use as part of your sales efforts.
THE WORLD IS YOUR OYSTER
32. Consider translating your course. This can open up your course to the world. If you don’t speak a second language, you can easily find a freelance professional translator on platforms like Upwork, Freelancer and many more.
33. Don’t forget to share the URL to your online learning course on your last slide when speaking at conferences and events. Invite your audience members to continue engaging with you after the conference.
34. When asked to speak at an event, offer the planner an opportunity to include your online learning course for all registered attendees. Here at Ingomu we can help you create a white labeled course to offer your conference clients and enhance their ROI in you.
So, which tactics will you use to market your online learning course? As we mentioned earlier, you can’t possibly do all of these. Select a few and do them well, test and build on the ones that work for you, and as your capacity changes add more for greater exposure and success.
Pick 10 of the 30 plus opportunities outlined in this post. List them in order of importance and assign 3 things to do for every opportunity. Then, create a two-week plan to implement these.
Interested in using Ingomu Learning to publish your online courses? Apply here.
Interested in using Ingomu Learning to publish your online courses? Apply here.